(A Blog Series by Chef Maika)
Have no fear! FTC and FDA are here! Later on, State Attorneys began to see the rise in consumer fraud. Individual states began to work together to fight the false claim pollution made by advertisers and marketers (even in great companies like Nabisco, Sara Lee and Campbell’s Soups), causing the creation in stronger laws and court winnings against these companies in individual states. The companies saw they were being defeated and confronted with numerous state preemptions, commerce clause problems and First Amendment infringements. In Irony, they turned to the FTC and FDA for help (12). Eventually, FDA and FTC came back to power. This just shows you how powerful the marketing world can be and how much of a big impact they will have on you, when you decide to walk down that grocery aisle. This research has led me to a place where a regular health conscious consumer like me would have never stepped into or even notice. We are not just talking about deception on a cereal box anymore; we are talking about political power manipulation between the food industry world and the federal government. This is why it’s so important that we become more responsible, when it comes to shopping for products that will go into our own bodies. We can no longer solely depend on the food industry and government to tell us what is good for us. It is also up to us.